Interested in Exhibiting
1. Why should you exhibit at the National Tradesman's Expo?
- Meet face-to-face with thousands of potential new buyers, establish new and maintain old relationships and build quality databases.
- Display, launch and sell your product range in real life and let buyers see, discuss and compare your products in one location.
2. What do I need to know about booking a stand at the National Tradesman's Expo?
The procedure of exhibiting and booking a stand can be quite daunting. Here are some hints of what to consider when organising your participation at the National Tradesman's Expo.
First, you need to determine a set of measurable objectives. What do you want from the exhibition? For example:
- Generate sales
- Obtain sales leads
- New product launch
- Increase company/product awareness
- Maintain image, presence and/or awareness
- Establish a presence
- Support sales force
- Because the competition exhibits
- Find new agents, resellers, distributors, dealers, etc
- Enhance existing customer relationships
- Reach new markets
- Exhibit a complex and multifaceted product
- Conduct primary market research
Next you need to be sure the exhibition targets your buyers. Remember that when you book a stand any expo, you are buying an audience, not just a space. You must ensure that the type of audience delivered to the expo is in the market to purchase your products or services.
In evaluating this decision, you should ask the Organiser a number of questions. For example:
- What is involved in the marketing campaign to promote the show?
- Previous visitor statistics.
- Is there some form of registration?
- Will a visitor database be made available?
- Copy of a previous Expo Catalogue.
- How will visitors know where to find my stand?
- Obtain testimonials from previous exhibitors.
Finally, you can develop your message. Remember to keep it simple and to the point. You need to aim your show specific message at the target audience. Communicate who you are, what you do and what benefits you offer to your clients. State the obvious.
3 How do I know what stand to book?
Big or small your stand must convey a message and reflect your company's objectives and image. Don't let square metres and cost guide your space requirements. Think about what you want to put on your stand and how much space you will need to display your products in comfort. Have working machinery do the work for you and provide you the opportunity for engagement with the visitor.
Review the floorplan and determine who is on the adjacent stands. Do you wish to be next to competitors?
Book early to obtain the widest choice of stands.
Sign and return the "Exhibitor Space Application Form" promptly, with deposit, to confirm your preferred site.
